BUSINESS LOYALTY Essay Example For Students

BUSINESS LOYALTY Essay Brand Loyalty Brand dependability that specific something that makes a purchaser continue purchasing again and again is a tricky quality. It starts with the buyers inclination for an item based on target reasons-the beverage is better, the paper towel progressively spongy. The brand name is the clients ensure that he/she will get what they expect(Fisher). As far back as organizations go the fundamental inquiry posed to when selling their item, how might I get individuals to buy my item? This is as yet a significant issue in the everyday activities of any organization, yet now they are posing an entirely different inquiry. In todays quick evolving markets, where individuals are assaulted by notices all over, individuals are beginning to understand that they dont need to stay with one item forever, and they see that there are numerous substitutes accessible. Because of this new kind of market, organizations have begun to invest a huge energy towards the advancement of Brand devotion. I will investigate the subject of Band dedication and clarify its significance in todays business market, and how it rouses a purchaser to buy a given item or administration. The expression Brand dedication alludes to purchasers staying with a brand out of sentiment of duty for that brand. ;Customers connections to specific brands are amazing to such an extent that this dependability is frequently considered as an item property in and of its self(Solomon). Solomons quote, is indicating the connection that individuals feel when they buy an item for quite a while, are still extremely content with it, is an enormous in addition to in its self. Individuals appreciate the advantage of not rummaging around the general store looking for another item. Brand dependability is additionally alluring to the organizations since they make the most of their work being simpler, and less expensive. It is more affordable and less tedious to keep old clients, as opposed to invest cash and energy promoting towards new ones. Moreover, organizations with dependable clients will in general be less vulnerable to monetary down turns or new competitors(Harrell). There are various ways that an organization can make Brand faithfulness. At the point when the buyers can name the brand for themselves, they are bound to think about it. To help make that relationship numerous organizations make a whole culture around their image. By giving the purchaser some level of culture notwithstanding the item you are raising the degree of commitment and fulfillment for the shopper. Ben Jerrys for instance made a culture of Hippie-period esteems and activism, this is one of the primary purposes behind their proceeded with progress. Another approach to make dedication is to make gifts to noble cause; these organizations may state that a level of the cash would go to a particular foundation. This causes the shopper to feel better about the measure of cash they spent, and they likewise will like the organization for being beneficent, which consequently will make Brand dedication. With the ever-developing worry for the earth numerous buyers presently search for organizations that take preservation at the top of the priority list when they make their items. For instance numerous vehicle makers are beginning to make vehicles that are well disposed towards the earth. This pulls in individuals to purchase the vehicle, yet it likewise will in general make them faithful to that brand. Client care is another characteristic that can make Brand Loyalty. At the point when individuals have issues, or inquiries concerning an item that they have bought, or plan to buy it is a great idea to have individuals accessible to handle their inquiries. This causes individuals to feel that the organization thinks about them, and that they are not the only one when they have an issue. This is the sort of close to home consideration that the purchaser esteems in this manner making them faithful to an organization. The best sort of devotion is Brand request, this is the point at which the purchaser demands a specific brand, and wont with the exception of any substitutes. Grapes of rage 2 Essay This is increasingly basic when managing strength things, for example, originator apparel, and brand name doctor prescribed medications. Instances of Brand request can likewise be find in straightforward circumstances like when you go out to see the films, and you request a Coke, however they just have Pepsi. An individual .

Examples of Petrochemicals and Petroleum Products

Instances of Petrochemicals and Petroleum Products As indicated by the American Heritage Dictionary, oil is a thick, combustible, yellow-to-dark blend of vaporous, fluid, and strong hydrocarbons that happens normally underneath the earths surface, can be isolated into portions including flammable gas, gas, naphtha, lamp oil, fuel, and greasing up oils, paraffin wax, and black-top and is utilized as crude material for a wide assortment of subordinate items. As it were, oil is substantially more than oil, and it has a dumbfounding exhibit of employments. The Many Uses of Petrochemicals Petrochemicals are any items produced using oil. Youre likely mindful gas and plastic begin as oil, yet petrochemicals are staggeringly flexible and are fused into a colossal scope of items extending from staple goods to rocket fuel. The Primary Hydrocarbons Crude unrefined petroleum and gaseous petrol are filtered into aâ relatively modest number of hydrocarbons (mixes of hydrogen and carbon). These are utilized straightforwardly in assembling and transportation or go about as feedstockâ to make different synthetic substances. Methane: an ozone harming substance that can be utilized as fuel and is frequently remembered for rocket fuelEthylene: utilized toâ make plastics and movies, just as detergents,â synthetic oils, and styrenes (used to makeâ protective packaging)Propylene: a dreary, scentless gas utilized for fuel and to make polypropylene, a flexible plastic polymer used to make items running from rugs to auxiliary foamButanes: hydrocarbon gases that are commonly utilized for fuel and in industryButadiene: utilized in the assembling of manufactured rubbersBTX (benzene, toluene, xylene): benzene, toluene, and xylene are sweet-smelling hydrocarbons. A significant piece of gas, benzene is likewise used to make nylon strands which, thus, are utilized to make garments, bundling, and numerous different items Medication Petrochemicals assume numerous jobs in medication since they are utilized to make pitches, movies, and plastics. Here are only a couple of models: Phenol and Cumene are utilized to make a substance that is fundamental for assembling penicillin (a critical anti-microbial) and aspirin. Petrochemical pitches are utilized to clean medications, accordingly reducing expenses and speeding the assembling process.Resins produced using petrochemicals are utilized in the production of medications including medicines for AIDS, joint pain, and cancer.Plastics and tars made with petrochemicals are utilized to make gadgets, for example, fake appendages and skin.Plastics are utilized to make a colossal scope of clinical gear including bottles, dispensable syringes, and significantly more. Food Petrochemicals are utilized to make most food additives that keep food new on the rack or in a can. What's more, youll discover petrochemicals recorded as fixings in numerous chocolates and confections. Food colorings made with petrochemicals are utilized in an amazing number of items including chips, bundled nourishments, and canned or jolted nourishments. Horticulture In excess of a billion pounds of plastic, all made with petrochemicals, find useâ annually in U.S. agribusiness. The synthetic compounds are utilized to make everything from plastic sheeting and mulch to pesticides and composts. Plastics are likewise used to make twine, silage, and tubing. Oil fills are likewise used to ship nourishments (which are, obviously, put away in plastic containers).â Family Products Since it is utilized to make plastics, filaments, manufactured elastic, and movies, petrochemicals are utilized in a confounding cluster of family unit items. To give some examples: CarpetingCrayonsDetergentsDyesFertilizersMilk jugsPantyhosePerfumeSafety glassShampooSoft contact lensesWax

Wearable Technology Healthcare Monitoring

Question: Talk about theWearable Technologyfor Healthcare Monitoring. Answer: Presentation Wearable Technology assumes an incredible job in present days social insurance change. Wearable advances are firmly interrelated to the creating medicinal services conveyance model. With the assistance of this specific model social insurance industry carries care to their concerned patients and the requirement for visiting the clinic is decreased. Interestingly with the creating approach of social insurance change, clinical gadgets are turning out to be additionally energizing and inventive rich with new highlights and specialized developments. These gadgets are getting versatile, littler and are opening new options in contrast to the conventional methods of clinical consideration suppliers. The customary method of taking consideration to the patients includes performed tests, information assortment and conveyance of medications. Same advances are performed by imaginative and innovatively solid clinical gadgets that are changing the whole medicinal services industry. Wearable innovation can be presented from different points of view. There are different instances of wearable innovation that is utilized for medicinal services change: headbands, keen watches, savvy wristbands, shirts, shoes, pieces of jewelry and so on. These devices contain sensors that gather diverse crude information and afterward these information are taken care of to specific programming applications for additional examination. These investigations ordinarily trigger a reaction for additional means to be taken. Triggers may have different structures for conveying the gathered crude information as far as signs or alarms to the doctors. In the wake of getting this alarm the doctor can make a few strides so as to gauge and resolve the strange changes informed inside the patient. This correspondence may occur by sending a complimentary message when a patient achieves wellness objectives. This article is concentrating on the skin-worn wearable patches. These wearable gadgets don't require any ties, groups or basins. Rather than this, these gadgets are made sure about straightforwardly to the skin. These patches can take various configurations: tattoo, transport films, coin cases. As indicated by information gathered from a report of 2014, Soreon Research connected with the development of wearable advances to the profound change of the human services segment. There four factors that affected this change: move of treatment to avoidance of ailments, personalization of clinical consideration, and development of the clinical guidelines, new programming and equipment approaches changing the social insurance industry. Wearable innovation starts with checking members by social event information for clinical preliminaries and scholastic investigations. Interestingly with this reality, wellbeing and wellness wearable are utilized as clinical instruments. These parts are patterns towards the considering physical exercises significant indication of class. This can be expounded with the assistance of a model: exercise can considered as worldwide activity that began made consistent advances for making progressions in usage of thorough methodologies. Wearable patches are useful for estimating the physical wellness while practicing or estimating mental quality. Patients comfort is estimated as for the physical just as mental wellness. These two perspectives can be effortlessly estimated with the assistance of wearable clinical gadgets. The doctors proposes the patients skin-worn fixes appropriately their requests. The information gathered by wearable gadgets jelly patients security and individual experiences clinical treatment and observed by the medicinal services experts. In the event of the wearable fixes, these are structured so that these dont require any additional consideration by from patients. There are sure gadgets that must be worn by patients for a persistent week or month, in such conditions the patients can simply overlook this and continue with their normal exercises as indicated by their every day schedule. In this manner, the social insurance industry is attempting to receive these mechanical advancements inside their hierarchical structure. There are numerous arrangements accessible for making the social insurance checking increasingly specific and compelling. The utilization of wearable gadgets in the human services segment makes the framework design increasingly good and compelling. These mechanical headways improve the extent of the human services area. Reason of the Automatic Healthcare Monitoring Wellbeing observing is fundamental piece of the proactive human services forms. Savvy wellbeing observing office is fundamental for improving the procedure of treatment. The wearable innovation is picked so as to bring change inside the social insurance industry. Web is the foundation of brilliant social insurance checking framework. Wearable innovation is used with the assistance of web. With the assistance of these mechanical progressions matured patients are profited. Utilization of web or all the more explicitly Internet of Things encourages the patients to be associated remotely with the wearable gadgets that make their treatment all the more simple and successful. There are numerous arrangements accessible for making the social insurance observing progressively specific and compelling. The utilization of wearable gadgets in the medicinal services part makes the framework engineering progressively perfect and compelling. Remote gadgets help to make the clinical information accessible to the patients just as to the doctors so as to give appropriate checking. These information move office is one of the principle explanations for actualizing social insurance observing offices in a car way. Clinical information are transmitted with the assistance of web to the observing server that educates the doctors about the patients condition. Notwithstanding the entirety of the previously mentioned reasons, shrewd social insurance benefits the patients by giving them a simple and propelled versatile consideration office with the assistance of portable applications and gadgets. These referenced offices give the patients further developed tasks that make their solace level high. In this way, the utilization of these innovative headways, remote observing offices makes the remote checking of patients conceivable. IoT arrangements are one of the significant components that makes the remote observing encourages conceivable. These viewpoints must be consolidated inside the framework engineering of the social insurance to make it a fruitful remote checking medicinal services.

Mental Maps - How We See the World

Mental Maps - How We See the World A people view of the world is known as a psychological guide. A psychological guide is a people own interior guide of their known world. Geographers like to find out about the psychological maps of people and how they request the space around them. This can be explored by requesting headings to a milestone or other area, by requesting that somebody draw a sketch guide of a region or portray that territory, or by requesting that an individual name the same number of spots (for example states) as conceivable in a brief timeframe. Its very fascinating what we gain from the psychological maps of gatherings. In numerous examinations, we find that those of lower financial gatherings have maps which spread littler geographic territories than the psychological maps of rich people. For example, inhabitants of lower-salary territories of Los Angeles think about upscale regions of the metropolitan territory, for example, Beverly Hills and Santa Monica however truly dont realize how to arrive or where they are actually found. They do see that these areas are a specific way and lie between other known territories. By approaching people for headings, geographers can figure out which tourist spots are installed in the psychological maps of a gathering. Numerous investigations of undergrads have been performed the world over to decide their view of their nation or locale. In the United States, when understudies are approached to rank the best places to live or the spot they might most want to move to, California and Southern Florida reliably rank high. Alternately, states, for example, Mississippi, Alabama, and the Dakotas rank low in the psychological maps of understudies who dont live in those areas. Ones neighborhood quite often saw most emphatically and numerous understudies, when asked where theyd like to move, simply need to remain in a similar territory where they grew up. Understudies in Alabama rank their own state as an incredible spot to live and would maintain a strategic distance from the North. It is very intriguing that there are such divisions in the psychological maps between the upper east and southeast parts of the nation which are remainders of the Civil War and a division more than 140 years prior. In the United Kingdom, understudies from around the nation are very partial to the southern shoreline of England. Far northern Scotland is commonly seen contrarily and despite the fact that London is close to the treasured southern coast, there is an island of somewhat negative observation around the metropolitan territory. Examinations of mental maps show that the mass medias inclusion and cliché conversations and inclusion of spots far and wide majorly affects people groups impression of the world. Travel assists with countering the impacts of the media and by and large increment a people impression of a zone, particularly on the off chance that it is a well known excursion goal.

Zinn Chapter 12 Response the Empire and the People Essay Example

Zinn Chapter 12 Response: the Empire and the People Paper In section twelve of Howard Zinn’s A People’s History of the United States, he discusses the historical backdrop of extension in the United States, which helped shape America. Individuals, for example, Theodore Roosevelt and Captain A. T. Mahan of the U. S. naval force, needed extension brought upon America. Mahan utilized purposeful publicity to impact other incredible pioneers inside the United States. Business ranchers started to request development in the United States. Produced products were turning out to be overproduced in America, so the requirement for remote markets and exchange got noticeable. By 1893, America was the second biggest exchanging nation. Theodore Roosevelt invited war as a methods for development abroad. As indicated by Zinn, President Roosevelt kept in touch with a companion in the year 1897: â€Å"In the severe certainty . . . I should invite practically any war, for I think this nation needs one. † The development towards extension was well known among the high society Americans (military men, government officials, businesspeople, and so on ). Howard Zinn expressed that numerous individuals, similar to scholar William James, imagined that Roosevelt fixated on war and regarded harmony as a state of blubberlike and swollen shame. President Roosevelt was aware of America’s exchange with China. American exchange and impact was a significant key to forming American approach in the Asian nations. America turned out to be significantly keen on helping Cuba as an intrigue of extension during the rule of Cleveland and McKinley as presidents. Cuba was at a rebel against the Spaniards for autonomy during the time. Americans gave Cuba mainstream support since they were battling for freedom. There was dread that Cuba may transform into a dark republic like Haiti. We will compose a custom paper test on Zinn Chapter 12 Response: the Empire and the People explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Zinn Chapter 12 Response: the Empire and the People explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Zinn Chapter 12 Response: the Empire and the People explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The U. S. warship Maine, a portrayal of the enthusiasm for Cuba, was decimated by an obscure blast. President McKinley didn't need war, yet was moving towards that bearing, Zinn shouted. After a long fight, Cuba turned into a piece of America. The Filipinos ascended in a bleeding unrest against America for their freedom, which would take America three years to survive and pulverize. Maddened African American officers abandoned American soldiers and got together with the Filipinos. They were incensed in light of the fact that the term â€Å"nigger† was utilized by the white soldiers. Banners were utilized by the Filipinos as an approach to bait the dark officers toward them and battle against the white American soldiers. Back in the United States, the African-Americans of Massachusetts composed a letter to President McKinley tending to their ignored out of line treatment. In the years to come, the American individuals would become fretful and unpatriotic in light of the consideration that was being turned towards issues outside of America.

Corporate Social Responsibility, Business Strategies - 550 Words

Corporate Social Responsibility, Business Strategies (Essay Sample) Content: Students NameProfessors NameCourseDateCorporate Social ResponsibilityCorporate social responsibility is a crucial approach that many profits and nonprofit organization globally adopt in efforts to achieve sustainability. Mostly, organizations strategically align their mission, vision and objectives incorporating them in line with approach hence satisfy all the stakeholders interest. According to Ofodile et al (181), corporate social responsibility are all the strategies applied by a business that is all centered to sustainability and giving back to the society. The approaches aim to achieve ethical standards, economic growth and development, socially accepted norms, environmental compliance and philanthropic acts to all the stakeholders (Ofodile et al , 180). Thus, the essay aims to explore on corporate social responsibility as a roadmap to sustainability.First, the approach has a heart on the maintenance and practice of the best environmental conservation aspects al ong the value chain. Normally, such organization does have policies that aim to minimize air, water and land pollution with an alternate use of renewable sources of energy and appropriate waste disposal. For instance the use of solar energy and reduction use of fossil fuel that usually exposes the globe to carbon and nitrogen emission hence leading to global warming. Additionally, such organization ensures industrial water waste treatment before they are disposed of back to the mainstream. For instance, unliver limited have a policy that binds them to only source their raw materials from an organization that have zero carbon emissions and who have ISO certification on environmental conservation guidelines (Bnabou, 16).Second, the corporate social responsibility assumes the role to maintain ethical standards to all the stakeholders who include the employees, suppliers, customers and the communities surrounding. Commonly, the labor laws and employee rights and welfare are safeguarded with a commensurate compensation while ensuring zero child labor. Suppliers right is usually observed with transparency in the award of tender and timely payments of goods and service delivered being the cornerstone. The approach goes extent further to guard the interest of the customer by ensuring products are of the right quality, quantity and price (Ofodile et al,186)On the other hand, corporate social responsibility focus on the economic growth and development of the country. Such initiatives are positioned on the observance of the rules and regulation of the government of the day. Further still, an organization embracing the aspect plays a role in ensuring a conducive political and social environment through counsel and advice. For instance, compliance with business laws such as taxation schemes and declaring their profits and statement of financial positions which usually communicate disposable cash flow to the economy (Bnabou, 18).Finally, corporate social responsibility appr oach manifests in the giving back to the society. Most societies are usually affected...

Commitment to Failure - Free Essay Example

Prof Most People fail, not because of lack of desire, but, because of lack of commitment said Vince Lombardi. Many college students find themselves unready for college causing dropouts of classes or failure in college courses. Many college students are high school graduates who think theyre ready for the next chapter in their life, college. College, however, is different from high school. Three main causes to for failure and college dropouts are bad study habits practiced in high school, lack of academic preparedness, and the commitment to put in the work. One of the causes of failure and dropouts to college is bad study habits. Students in high school would go home to study but there are excessive distractions at home such and television and music. Flickering lights and sounds not only pique your childrens interest, they slow down the learning process and hinder reading comprehension (Garcia). The internet and cellular devices might seem like a resource to study but multitasking teenagers who text, listen to music, have Facebook open, and are Skyping with a classmate while doing their homework are less likely to retain information theyre studying (Miller). Another example that many people are guilty of is procrastination. Procrastination is when students wait until last minute to do assignments. Procrastination can lead to doing things halfway and not retaining as much information as necessary to ace that exam(Rachel M). In addition to bad study habits, the lack of academic preparedness is a reason of failing in college. Why is it that students get good grades in high school and high GPAs in college but when taking the placement test in college they score low? Causing a student to take developmental classes in college and learning something that should have been learned in high school. Students come to college thinking its more or like high school thinking they can fly by without studying, taking notes or asking questions. Another reason for this is that the system failed, teachers and counselors dont prepare a student with the correct material or course that a student should be learning in high school causing them be classes or even a year behind in college. In some schools, councilors just want the students to graduate high school ; instead, of having students stay back another year to learn the subjects students needed or will need in college. Another reason for failing is students dont put commitment into their education as they should. There are multiple reasons for commitment that can interfere with college such as having job. Most college students attend school and work a part-time for full time job which is considered a distraction. Students either miss school or stay up late because of their job, making it harder to commit to school. Another reason for lack of commitment is personal issues with the family, friends, spouses, or children which can become a huge distraction and lack of commitment with students. Most students drop out or even fail college due to the bad study habits, lack academic preparedness and commitment towards school. References: Garcia, Lori. 10 Bad Study Habits And How To Fix Them. Babble, 8 Oct.2018, https://www.babble.com/kid/10-bad-study-habits-and-how-to-fix-them/ M,Rachel. Extremely Bad Study Habits Of College Students. 8 Oct. 2018. https://www.iwriteessays.com/college/extremely-bad-study-habits-of-college-students Miller, Tom. 5 Bad Study Habits Youve Probably Been Following. 8 Oct. 2018. https://www.lifehack.org/articles/productivity/5-bad-study-habits-youve-probably-been-following.html

Ethnography Essay - 989 Words

Ethnography Works Cited Missing Anthropology is defined, in the most basic terms, as the study of other cultures. This field can subsequently be divided into more specific sects, and contain more precise defining characteristics, but this definition is essentially all that is needed. Anthropology is a science that attempts to look at other cultures and draw conclusions to questions that are raised while studying. An anthropologist is someone who accepts what is presented before them and is driven by an urge to understand each presentation as thoroughly as possible. Once the concept of anthropology is accepted, one must identify the means of reaching the goal of this field. In the sect of social anthropology, this vehicle is known as†¦show more content†¦Although Malinowskis writings have been widely read and understood, they are not generally accepted as correct. Malinwoski writes in a style of perpetuating the notion of Self and Other. His attempts at understanding the culture he is studying may be of goo d intention, but he uses a condescending, superior attitude in the process. He aims at being in touch with the natives,(Malinoski, 8) but describes the people as savages and explains that ethnology has introduced law and order into what seemed chaotic and freakish. It has transformed for us the sensational, wild and unaccountable world of savages into a number of well ordered communities, governed by law, behaving and thinking according to consistent principles(Malinowski, 9-10). He is essentially contradicting himself, saying that he both strives to be in touch with the natives in order to give a full understanding of their lives, while conducting his research with a superior attitude, which denies any chances of being authentically in touch. It is this contradiction that has prompted many to use new techniques, transgressing the rules established by Malinowski and his contemporaries. Renato Rosaldo is one of the most highly acclaimed, contemporary anthropologists. He is also one that has sought a new style of writing to give his ethnographic accounts. In his celebrated work, Grief and a Headhunters Rage, Rosaldo uses the traditional rules of anthropology as theShow MoreRelated Ethnography Essay1090 Words   |  5 PagesEthnography Works Cited Missing Reflexivity is a qualitative method of research that takes an ethnography one step further, displaying the personal thoughts and reflections of the anthropologist on his informants. Ethnographies generally take an outside or foreign perspective of a culture, like reading a text, and reflexivity introduces a new component of inside description. Here, the anthropologist may describe personal interactions and experiences with natives and use this inside informationRead MoreCritical Analysis : Critical Ethnography1457 Words   |  6 PagesIt takes caution, dedication, and morality, among many other traits, to be a good ethnographer. Adding to this, one requires a passion for justice and just change in the world to be a good critical ethnographer. Critical ethnography makes its name as a subfield in its participants’ need to alter what they view as less than acceptable conditions within a community. It extends beyond the mere study of cultures and ethnic groups and their historic problems, into territory that explores ways in whichRead MoreEssay about Ethnography1634 Words   |  7 PagesEthnography One of the most complex and interesting aspects of cultural anthropology is the ethnography. The idea of being able to read stories about groups of individuals is something that is intriguing to many people. With the ethnography, the authors many times feel that they have control and understanding over the individuals that they are writing about. Furthermore, many of these authors assume that the individuals among whom they are living and studying exemplify the entire society asRead MoreAnthropology, Ethnography, And Ethnology1568 Words   |  7 Pageswhen studying culture, ethnography, and ethnology. Ethnography and Ethnology may share a zeal for culture, they possess distinctive methodology and unique goals. Life on the field does not lack its myriad of challenges which the anthropologist must work through daily. Through the studies of ethnography and ethnology, we are able to educate ourselves on the lives and rich variegated cultures with whom we share our world. We see the frui tful work of ethnology and ethnography all around us. EthnologyRead MoreEssay about The Role of Reflexivity in Ethnography1395 Words   |  6 PagesThe Role of Reflexivity in Ethnography Reflexivity, as I understand it, is very well named.It is the practice of reflecting upon oneself and one’s work, of being self-aware and self-critical. In anthropology, it is well exemplified by the work of Renato Rosaldo, Ruth Behar, and Dorinne Kondo, among others. In its most obvious form (or at least the form most obvious to me), reflexivity is manifest in the practice of an ethnographer including herself in her own ethnographic research---seeing herselfRead MoreEssay about Writing an Ethnography2331 Words   |  10 Pageseven more pertinent if posed about ethnographies. An ethnography is, by nature, meant to be a description of a people (the dictionary definition actually refers to â€Å"scientific description of individual cultures,† but that brings up questions about the meaning of â€Å"scientific† and â€Å"culture†). How can a people (or a culture) be described truthfully? And what is the relationship between the idealized pursuit of truth and ethical practices? In writing an ethnography, both what the ethnographer sees (asRead MoreThe Perils And Privileges Of Auto Ethnography1141 Words   |  5 PagesReading Response Week 4: The Perils and Privileges of Auto-Ethnography Although not mentioned in this week’s Marshall/Rossman chapter, feminism and autoethnography has popped up before in prior readings, so there is some familiarity with both concepts. Now comes what their synthesis looks like in practice. In this light the readings forced me to re-examine positionality, especially in the framework of auto-ethnography. At first I thought this was too obvious but in light of the titularRead MoreThe Science Of Desire : Ethnography And Its Proponents Play1144 Words   |  5 PagesSummary The article The Science of Desire presents ethnography and its proponents play an important role in modern business world. Author Ante began with an example, the satellite-radio war, to show how ethnography worked in business. In satellite-radio war, Sirius Satellite Ratio made a team of social scientists, designers, and ethnographers. Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors. ThenRead MoreKung Life: An Ethnography by Majorie Shostak1023 Words   |  5 PagesThe many ethnographies produced from the fieldwork of anthropologist, account for much of our knowledge of cultures we may co nsider foreign of our own. Ethnographies are often written to provide an understanding of the practices of the studied culture, thus bridging the gap between separate ways of life. Majorie Shostak is one of the well known anthropologist who attempts to do just this in her writings. During her stay in the Dobe regions of Botswana, she studied the life of !Kung women to findRead MoreEthnography And Its Difference From Other Research Methods1439 Words   |  6 PagesEthnography is a complex process it s not just simply viewing children in their environment.Ethnography allow research to examine children in ways other research cannot because ethnography allows the researcher to see and be a part of a children s peer culture.Ethnography involves prolonged fieldwork where researchers study a group to understand their mundane practices of life. the observation allows them to see their physical and institutional settings, their daily routines,their beliefs and

What Makes A Tragic Hero - 1179 Words

Popular descriptions of Alexei Karenin label him as a cold and passionless government official who doesn’t care about his wife or family. Indeed, he is viewed as the awful husband who is holding Anna hostage in a loveless marriage. However, this is a highly exaggerated description, if not completely false, analysis of Karenin. Upon careful analysis of Karenin’s character and his actions, it is clear that he is not the person Anna makes him out to be. In fact, with thorough examination of the passage on pages 384 and 385 of Anna Karenina, it is clear that Alexei Karenin can be considered the hidden tragic hero of the novel. It is necessary to have a clear definition of a â€Å"tragic hero†. Aristotle defines a tragic hero as â€Å"a person who must evoke a sense of pity and fear in the audience. He is considered a man of misfortune that comes to him through error of judgment† and brings his downfall to evoke the feelings of pity and fear among the audience. Aristotle also names five key characteristics that make a tragic hero a tragic hero. They are as follows: hubris, anagnorisis, catharsis, hamartia, and nemesis. We can recognize these five stages by following Karenin’s thought process throughout this passage. Hubris, or having too much pride in oneself and one’s beliefs, is the first sign of a tragic hero that can be seen in this passage. Indeed, the passage begins by explaining Karenin’s one major mistake: â€Å"in preparing for his meeting with his wife, he had not considered theShow MoreRelatedThe Tragic Hero Of Oedipus The King1156 Words   |  5 Pages The topic I chose is the tragic hero topic. There exists a number of parameters that describe a tragic hero and thus it was my desire to get to understand these parameters. It was also my desire to be in position to give the difference between normal heroes and a tragic hero and give see the main dimensions of the two figures. I preferred to work with the book by Sophocles Oedipus, the king, in order to portray the attributes of a tragic hero. The book contains adequate information concerning theRead MoreEssay The Tragedy of Othello1292 Words   |  6 Pagesof a tragic hero. Shakespeare was influenced by Aristotle’s concept of a tragic hero and used Aristotle’s principles to create Othello. William Shakespeare attempted to create an Aristotelian tragedy play with a tragic hero and succeeded in Othello, the Moor of Venice by weaving in pity and fear into each line and action. The power of pity and fear creates the upmost tragic situation and follows in accordance of Ari stotle’s definition of tragedy. Othello makes the ultimate act as a tragic hero by killingRead MoreOedipus As A Tragic Hero1094 Words   |  5 Pagesthe King, Oedipus struggles to accept the truth and lets his temper over power him. He can be displayed as a tragic hero. His refusal to accept the truth led to Oedipus’ down fall. A tragic hero, as defined by Aristotle, â€Å"is a literary character who makes a judgment error that inevitably leads to his/her own destruction.† Sophocles’ Oedipus exemplifies Aristotle’s definition of a tragic hero. In the play, Oedipus unknowingly has cursed the entire town of Thebes. He was cursed to kill his father andRead MoreDefining the Tragic Hero Essay632 Words   |  3 PagesA tragic hero is the main character in a tragedy story. He is the main theme. He is the source behind the main issues of the plot and some major points maybe cleared by observing his actions and nature. The tragic hero is always larger than life, a person of action whose decisions determine the fate of others. He is a man who is superior then the average person, a character of noble stature and greatness. Though the tragic hero is pre-eminently great, he is not perfect. Otherwise, the audienceRead MoreA Streetcar Named Desire-A Tragic Hero1422 Words   |  6 Pagesplots, cliches etc. Among those is the classic tragic hero, one who is destined to fail no matter what. In a Streetcar Named Desire, the tragic hero is Blanche Dubois, an aging Southern Belle living in a state of perpetual panic about her fading beauty. In this essay it will be discussed what makes Blanche a tragic hero and how she compares to a typical tragic hero. A typical tragic hero is first and foremost, born of noble stature. This gives the hero something to fall from, so they can fall fromRead MoreJulius Caesar: Who is the Better Tragic Hero, Caesar or Brutus?1446 Words   |  6 PagesThe Search for the Perfect Hero In the world today people consider a hero to be someone like Superman or Spider-Man. In the dictionary a hero is considered or defined as a person of distinguished courage or ability, admired for their brave deeds and noble qualities. Though a hero is thought to be free of mistakes they all have tragic flaws like everyone else. A tragic flaw is explained by Aristotle’s definition, which says that: a tragic hero as a character of great reputation and prosperity whoseRead More The Tragic Hero: Creon or Antigone? Essay1293 Words   |  6 PagesAntigone and Creon can both be thought of as the tragic hero of the play. Though Antigone does show some of these characteristics of a tragic hero, Creon demonstrates the attributes more clearly and concisely. Creon is the King of Thebes, as well as the uncle of Antigone. Creon took the throne after a tragic quarrel between his two nephews, Eteocles and Polyneices. Despite his harsh governing and his crude ideals, he is not good or bad. C reon is the tragic hero of the play Antigone, because of his superiorityRead MoreA Dolls House As A Tragic Hero Analysis967 Words   |  4 PagesA tragic hero is defined as a person â€Å"who has achieved, or who has the ability to achieve greatness but who through a weakness, or tragic flaw in his character, falls into the depths of misery and often to his death† (Ingham 1). Within Oedipus Rex, Sophocles laid the foundation for what is now considered the ideal tragic hero. Within A Doll’s House, Ibsen creates a modern hero in Nora Helmer; a woman who was oppressed for going against social rules for saving her husband. Nora follows the AristotelianRead MoreSophocles Antigonon : The Tragic Hero : Creon742 Words   |  3 PagesThe Tragic Hero: Creon Hero. Hero comes from the greek word heros meaning â€Å"A person who faces adversity, or demonstrates courage, in the face of danger.† Growing up we have always read stories about heroes coming to save the day; for instance, Captain America. Being that our whole lives we were mostly exposed to heroism, have you ever asked yourself what is the opposite of a hero? A villain is the opposite of a hero, but their is another opposite form of a hero; a tragic hero. A Tragic hero is â€Å"ARead MoreThe Tragic Hero Of Sophocles Antigone1521 Words   |  7 PagesAn Aristotelian tragic hero is a literary character who makes a judgment that ultimately leads to his or her own destruction. An example of a true Aristotelian tragic hero is Creon from Sophocles’ play, Antigone. Creon is the tragic hero because he goes through the five stages of a tragic hero which leads to his destruction. His tragic flaw is him being afraid to admit that he has made a mistake. He is too proud of hi s power and his ability to make laws which leads to his son and wife committing

Is Canadian Culture Doomed to Become American Essay

Is Canadian Culture Doomed to Become American? As Alvin Toffler once said, â€Å"The wider any culture is spread, the thinner it gets†1. Such holds true for the American culture, which is not only a dominating factor in its own internal market and known domestically but also a dictating force in countries around the world on the global scale, and the first on their list – Canada. This issue of cultural imperialism is touched upon by Gaà «tan Tremblay in his article, â€Å"Is Quebec Culture Doomed to Become American?† Although Tremblay talks about the American culture’s influence on Canada as a whole, his main concern in this article is Quebec, which is in a separate league than the rest of Canada due to its different linguistics. Tremblay†¦show more content†¦They feel as if there is â€Å"a real threat of cultural invasion†5 from the American culture. Tremblay uses some significant points to establish his argument and prove his position and opinion. The first issue he raises is the presence of American programs on Quebec television, where he mentions that about one third of the total television supply is of foreign origin mainly American, which is not so bad but he does reveal that the presence of foreign products is much higher in Canada compared to the United States. He also states that during the evenings, between six o’clock and midnight, the situation is even better because â€Å"the proportion of Canadian content attains 73%†6. He mentions that the French-language television stations for the most part, respect the â€Å"Commission’s regulatory quota fixing a 60% minimum for Canadian content during prime time†7. The part that Canadians should be concerned with is the area of entertainment, particularly drama programming such as series, films and cartoons. He indicates that the percentage of drama p rogramming broadcast produced locally by francophone Quebecois television stations decreased from 16.9% in 1982, to less than 10% in 1989, which is quite a significant plunge. An entertainment sector that is really vulnerable to American culture is the production of films. In 1990, Tremblay states that according to The Social Communication Board, compared to 55% American films, there wereShow MoreRelated The American Cultural Invasion of Canada Essay1298 Words   |  6 PagesThe American Cultural Invasion of Canada â€Å" Canada s national obsession seems to be its own identity.† For many years Canada has feared the increasing influence of its North American neighbors on its culture - the United States . It has become a matter of growing concern for the people of power and influence in Canada to maintain their separate cultural identity and to promote their own cultural norms. Gaetan Tremblay presents his views on this topic and does this from the perspective of a personRead MoreThe Uncertain Future Of Quebec Culture1335 Words   |  6 PagesFuture of Quebec Culture Gaetan Tremblay, a professor of communications at the University of Quebec at Montreal and deputy manager of the Group of research on cultural industries and social computerization (GRICIS), is a leading researcher for public policies in the field of communications. Tremblay is an advocate of public policy that defends against cultural imperialism by countries such as the United States . In particular, Tremblay studies the effects of the media on culture in Canada especiallyRead MoreDiscuss One of the Literary Works on the Course Reading List. Looking at the Settings, the Characters, and/or the Themes of the Book, What Does It Tell You About Canada and Canadian Culture? Maria Chapdelaine, by Louis Hà ©mon,1652 Words   |  7 Pagesbook, what does it tell you about Canada and Canadian culture? Maria Chapdelaine, by Louis Hà ©mon, Maria Chapdelaine, written by French author Louis Hà ©mon, represents Canadian identity, its cultural and social aspects. Even though the book seems quite easy to read, the story is, in fact, pretty complex to comprehend - it is truly philosophical, there are many ways to analyze it. In my opinion, book introduces north Canadians lifestyle and difficulties they face,Read MoreEnglish Is An International Business Language1399 Words   |  6 PagesThe surest factor in accelerating the development of a universal way of life is proved by the spread of English. Language - the great agent of homogenization, it is the wave on which culture is transmitted. If English becomes the main language of communication, the consequences are obvious: culture of English-speaking countries will be dominant in the world. English is the first universal global language. Although there may be as many people who speak different dialects of Chinese language, as wellRead MoreThe Impact Of Immigration On The United States And Canada Essay1552 Words   |  7 PagesChapter One: Introduction to Investigation Immigration to North American nations has been a staple process for countries like the United States and Canada. Without immigrants, these two nations would not have become as large and successful as they are today. However, easy and encouraged immigration has not always been a constant for these two countries. Throughout the centuries, there have been issues and disputes over immigration for particular ethnicities and groups of people which continue evenRead MoreCanada and Quebecs Conflict Essay example1971 Words   |  8 Pagesconfederation of 1867 to the Supreme court judgement on the secession of Quebec in 1998. Quebec faces several challenges in terms of constitutional relations with the rest of Canada. Quebec is seeking a special status to preserve and protect its culture and language, while the rest of English-speaking Canada accepts the view of provincial equality. There have been attempts to recognize Quebecs concerns through constitutional amendments, but these attempts h ave not lived up to Quebecs expectationsRead MoreHistory Grade 10 Exam Review6476 Words   |  26 PagesConservative * William Lyon Mackenzie King: 1921- 1926, 1926- 1930, 1935- 1948 * Liberal * Independence of Canada in foreign policies * Richard Bennett: 1930- 1935 * Conservative * Create Bank of Canada, 1934 * Canadian Wheat Board, 1935 * Unemployment Benefits, 1935 * Maurice Duplessis: 1936- 1939, 1944- 1959. * Union Nationale * Fleur- de -Lys * Dark Period in Quebecs history * William Aberhart (Premier of Alberta): 1935- 1943Read MoreWestern Culture in Two Gemanies2679 Words   |  11 Pagesfundamental difference in political ideals of two of the great nation at the time, the United States of American, and the Soviet Union. Throughout the life spans of these two nations one of the largest concern were the youth; as the future population of both nations, it would be on the shoulders of the youth that the countries ideal would be preserved or forgotten. During this time the influence of Western culture was permeating throughout most of the world, and both Germanies were not excluded. ThroughoutRead MoreWomen, Ageism, and Poverty in Canada2779 Words   |  12 Pagesas less worthy. This is because they don`t have the time, energy or appearance to continue contributing to society. In Amy J. C. Cuddy’s chapter in Ageism, she discusses the stereotyping of old age as being weak and frail (Nelson, p.4). North American culture promotes youth and beaut y, and the aged appear to have neither the stamina nor the understanding of the young because of their aged appearance. Diversiton states that by emphasizing a youthful physical appearance, it demeans the older woman (http://wwwRead MoreExploring Objectification Theory Through Media Output and Seduction Masters2168 Words   |  9 PagesThe United States was founded on principles of liberty, justice, and equality for all. In fact, the United States has gone to great lengths to uphold these principles for all. Except for Jews, Asians, African Americans and every other minority. Especially Women. The ‘Other Gender’ has been looked down upon since the conception of man. Previously, it was directed in the stereotype of male superiority, but now a far greater threat to women’s equal rights is emerging. The media has taken to idolizing

How Companies Maximize Profits - 1591 Words

Every company aims at maximizing its profit. This can be achieved by maintaining quality of services and goods, providing appropriate supply, and analysing consumers’ demands. However, there are number of economic factors that hinder this operation. These factors are government regulations, rate of interest, exchange rate, trade cycles, general price level, employment and income, economic growth, and supply and demand. Economics consists of macroeconomics and microeconomics. The former analyses national economy and offers knowledge about the business environment (Samuelson Nordhaus 2010, p.5). Macroeconomics centres on the overall economy rather than the fine specifics (Arnold 2011, p.). Here, there are a number of models that explain the relationship between international finance, international trade, investment, savings, inflation, unemployment, consumption, output, and national income. Trade cycles cause fluctuations in costs of services or goods. These cycles include recovery, depression, recession, and prosperity. The managing director will have to consider aspects such as deflation and inflation and macroeconomic policy (fiscal and monetary) to run the company efficiently. For instance, banking facilitates fiscal and monetary policies that affect consumers and businesses as well; that is, the policies influence inflation and economic activities (Arnold 2011, p.252). The latter examines the market behavior of firms and individual consumers in order to understand theShow MoreRelatedDifferentiating Between Market Structures Essay1077 Words   |  5 Pagesinterdependence among firms in determining pricing and output to maximize profits. The author of this paper will cover: the advantages and limitation of supply and demand identified in the simulation, the effectiveness of the organization in which the author knows, and how the organizations in each market structure maximizes profits. The simulation looks at all four types of market structure within the East-West Transportation Company. The four divisions operate within each of the four market structuresRead MoreAirline Pricing And The Game Of Yield Management1107 Words   |  5 Pagesdecades, the airlines are looking for the possibility to improve their yield management to maximize their profit. In order to achieve it, they have started to develop the yield management analysis, to understand the best time to sell the flight tickets with higher or lower prices, so, helping them to decide properly. How can airline companies improve their yield management in order to increase their profit without demand analysis? According to the OpenStax College, economists have defined the termRead MoreManagerial Economics : Assignment Questions1409 Words   |  6 PagesThe Honest Company, with Christopher Gavigan. Alba and Gavigan set up their site so families can choose what kinds of non-toxic, all-natural products they d like to use and get them in a bundle. Families can choose all kinds of products from food to hygiene necessities and cleaning supplies. Suppose they are thinking of expanding their business into five domestic markets: Phoenix, Dallas, Chicago, New York, and Atlanta. Assume their primary goal of business is to maximize economic profits, althoughRead MoreShareholder Theory Vs. The Competing Ideas Of Stakeholders Theories946 Words   |  4 Pagesthe sole responsibility and how these action may affect business as a whole. Finally I will take time to examine each and conclude with a personal justification to each. To make a profit, that s what most would say is the end goal in every business for the most part. Shareholder theory also related with stockholder theory providing a main emphasis on maximizing profit. Maximize profit within the corporation with the the help of the appointed executives within the company. This theory avoid the aspectRead MoreTootsie Roll Loan1548 Words   |  7 Pagesbe preparing a loan package to maintain ultimate company performance, maximize the company’s profits, and increase the shareholder’s value. Tootsie Roll Industry Inc. will be applying for a loan that will increase the company’s total liability by $17,449.50. A perfect loan package includes a concise executive summary that focuses primarily on the ratio analysis of the financial statement, justification for the loan, and explanation of how the company intends to use loan. The corresponding ratio calculationsRead MoreMaximizing the Corporate Objective with the Stakeholder Theory103 9 Words   |  4 Pagesdecisions so as to take account of the interests of all stakeholders in a firm, including not only financial claimants, but also employees, customers, communities, and governmental officials. Because the advocates of stakeholder theory refuse to specify how to make the necessary tradeoffs among these competing interests, they leave managers with a theory that makes it impossible for them to make purposeful decisions. With no clear way to keep score, stakeholder theory effectively makes managers unaccountableRead MoreDividend Decision : Profit Decision1035 Words   |  5 Pagespolicy that the company plans in regard to earnings for distribution as dividends to shareholders. Dividend decision determines the ratio of earnings between shareholders and retained earnings. †¢ The dividend decision is a decision about the amount and timing of any cash payments made to the company’s shareholders made by the directors of a company. The dividend decision is very important for the present day business world. †¢ The dividend decision play an important role in the company because it mayRead MoreBranding, Pricing, and Distribution1528 Words   |  7 Pagescompleted marketing strategy. The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy .The idea behind branding is to differentiate your product, value, quality or serviceRead MoreThe Clash Between Management And Ownership1311 Words   |  6 Pagesdirectly, therefore a separation of ownership and control is needed. A managing team will run the corporation and this will easily lead to conflicts between the interest of the management and the shareholders. In this essay we will look at how the conflict s arise and how to mitigate these problems with different policies. The clash between management and ownership is called an agency problem. An agency problem can be defined as â€Å"when managers, despite being hired as the agents of shareholders, put theirRead MoreBusiness Strategy : Phillips Morris And R.j Essay1193 Words   |  5 PagesMorris and R.J. Reynolds are two of the most profitable businesses in the tobacco industry. Both companies have been established for many years and want to increase revenues. However, both have the same level of advantages and disadvantages, due the similarity in product being produced. As rivals, and competing for an increase in consumers, strategies are required to meet corporation goals. Both companies have a successful selling performance. But, marketing strategies can make the difference in increase

Local State Federal Police free essay sample

The United States uses police officers on three different levels to deal with citizens that violate the laws. The local, state, and federal agencies operate on different levels. Malignantly order and service functions, purpose of policing Is to do Investigation of suspected criminal activity and refer criminals to the American court. Police is needed to help maintain peace and order within the united States. Many critics feel that the policing is unrecognized and nonfunctional.The police are able to do their job and help other agencies control the public. The local, state, and federal are able to aid each one if they need the extra help. Local The local law enforcement agency it the first response to emergencies and other Issues that relate to public safety. They are also Involved with the protection of faceless and Infrastructure. Local law enforcement agencies operate some correctional facilities on the local level. The police functions deal with order maintenance, law enforcement, and service. The order maintenance refers to keeping he peace or preventing people from disturbing others. This can involve someone throwing a party and the music Is too loud. The neighbors complain and call the local police to handle the situation. Law enforcement Is when the law has been violated and suspects must be Identified and this can be murder or robbery. Service Is when the public needs information on where a street is located or even acting as educators. They may go out to schools or colleges to give them vital information on drugs.The local police have long-term relationships with the communities under heir Jurisdiction (Ford, 2004). The local police are present in the communities. State The state also has police, but they are called State police, state patrol, or highway patrol. They do investigations as well as state patrolling. This law enforcement Is part of the State Department of Public Safety. The state police statewide authority to conduct law enforcement activities and criminal investigations. They are allowed to perform functions outside the jurisdiction of the county sheriff.They are responsible for enforcing laws on state highways and interstates, protecting the governor, and roving technological and scientific support services. The state has the State Bureau of Investigation (SIB) and also the State Bureau of Narcotics (ISBN) . Some Michigan State Troops at the time replaced the National Guard (Oleander, 1932). Federal The federal law enforcement has a wide range of agencies to help maintain law and public order that can affect the country. They are authorized to enforce various laws on the federal level. They can enforce laws on the state and local levels as well.The federal law enforcement have nationwide Jurisdiction for enforcement, but pacifically their power is geographical limited. The United States Code helps limit the power of investigating matters within the power of the federal government. The USA Patriot Act have made it possible to broaden the federal agency investigation powers. Some agencies that are on the federal level involves the Federal Bureau of Investigation (FBI), Federal Bureau of Prisons (BOP), Drug Enforcement Administration (DEAD). The biggest federal agency is the Department of Justice (DO]).The DOC is the most prominent, well known agency and handles most law enforcement duties at the deader level. The newest law enforcement agency is the Department of Homeland Security. The Homeland Security Act of 2002 created the Department of Homeland Security (Brook, King, 2007). Each of the 50 states within the United States handles or retain their own police and domestic decision making. Jurisdiction On the local level, for the police are restricted to their Jurisdictions. The county and city police do not have full legal Jurisdiction. They may have to call on another county to help catch a suspect.There are laws that authorizes a police officer to go ended the geographical boundary. They can also be called on to assist officers of another Jurisdiction if they are needed. On the state level, they perform functions outside the Jurisdiction of the sheriff. They help to coordinate multi-]restriction task force activity in serious or complicated situations, but only in states that grant full power statewide. On the federal level, for the federal agency has power and Jurisdiction over a stats as a whole. They rarely have limited Jurisdiction.This could involve other countries hat do or do not have ties with the United States. It can be hard to catch a suspect overseas. The federal agency that is looking for the suspect can communicate with the country in order to capture the suspect. The country may be willing to give the suspect up if they give some type of aid that can help their country out. Organizations/Management On the local and state levels of policing, for they are similar in organization and management. The federal level of policing organization and management is different due to the different agency within the federal.The local, state, and federal organizations and management has changed due to the environment of policing. The new technologies, new offenses and managerial innovations to help put focus on the organization structure on all three levels of policing. The local police organization are small and this is due to the amount of local police in the county. The state police organization is fairly medium sized. The federal police organization is fairly large and this is because they have more to deal with on a national level as well as the state level.Policing management is driven by a militaristic view of policing and management unambiguous hierarchy, and centralization of command. This is important because having a limited number of workers per supervisor or manager. All workers know whom to report too. The decisions come from the top and flow down to all workers. Each level of policing do not have the same duties. The local and state police do resemble each other from organization to management. The federal police has different duties and their duties are limited to the specific type of department.

John Mcphee John Mcphee And The Art Of Literary

Question: Describe about John Mcphee and the art Of literary nonfiction. Answer: Introduction John McPhee was born on March 8, 1931at Princeton, New Jersey. Later, John McPhee earned his graduation degree from Princeton University. After university, McPhee turned into an essayist for the famous time magazine. JOHN MCPHEE: A Mountain Main Points The Glacier crests in the falls are situated in the focal Washington. This is the place where the principal highlights happened. This is where a few mines are found and a few are presumably going to be situated later on ("Coming Into Mcphee Country: John Mcphee And The Art Of Literary Nonfiction"). Brower contends that mines destroy the area and the wild is dead if a natural gathering loses the fight whereas if they win they just incidentally have a triumph. This is vital because that it demonstrated whatever is left of the contention about building mines in the magnificent environment of the mountains. Another highlight was the point at which JOHN MCPHEE met Charles. This man needed to continue forming new land into urbanized urban communities, parks, and other individuals places(Root). This was a huge portion of the whole story since this began the second contention about individuals moving into spots we ought not to be and how that damages the territory in the range (McPhee). My Views Mountain ranges are where the matter is mining as well as harm the mining does versus the thought that mining helps or support us and spots should be mined to keep the economy going admirably. Because, we require our metals, though I believe that it is destroying the area and our nation. I think this helps to remember every one of the issues with environmentalist contending about dams, mining, and amusement. I believe these are some regular issues on the planet since, a few individuals are for building, digging and dams for materials while some others allow the earth to sit un-bothered and quit disturbing waterways and mountains. Therefore, I believe encounters through the Archdruida mountain is not a perfect work. JOHN MCPHEE: An Island The experience McPhee sets up, once more for what gives off an impression of being a week, is in the middle of Brower as well as a businessperson who needs to manufacture an unfathomable lodging advancement on the wild island off the shoreline of the Georgia, entire with an airplane terminal suitable for the private planes. Contrasted with the main experience, the discussion between the two enemies is considerably more pleasant. However, the businessperson, Charles Fraser, has extraordinary disdain for naturalists, calling all of them "Druids." Fraser tells Brower, I call anybody a Druid who inclines toward the trees to individuals (Winn). My Views I as an engineer believe that the main objective was to prevent Fraser from adding to the island since it will demolish it while Charles says that we have to create and keep taking Island. As an engineer, I believe Brower would, in the long run, win this fight, with a groundswell of resistance driving Fraser to offer his advancement on the Cumberland Island to Foundation of National Park. I believe the four men depicted here have distinctive connections to their surroundings, and they experience one another on mountain trails, in timber lands and rapids, some of the time with the store, once in a while with benevolence, at times contending energetically over a philosophical gap. References "Coming Into Mcphee Country: John Mcphee And The Art Of Literary Nonfiction". Choice Reviews Online 41.01 (2003): 41-0144-41-0144. Web. McPhee, John. Encounters With The Archdruid. New York: Farrar, Straus and Giroux, 1971. Print. Root, Robert. "Recommended: John Mcphee". The English Journal 71.5 (1982): 77. Web. Winn, K. "Encounters With The Archdruid: Narratives About A Conservationist And Three Of His Natural Enemies. By John Mcphee. (New York: Farrar, Straus And Giroux, 1971. 245 Pp. $6.95.)". Forest Conservation History 16.1 (1972): 37-38. Web.

The main themes of the story Christmas Carol Essay Example

The main themes of the story Christmas Carol Essay Furthermore, Dickens uses effective language to give us a vivid picture of what the character of Scrooge is like. Firstly, he uses present participles to show the reader how important money is to him. Scrooge is described as a squeezing, grasping, scraping, clutching, covetous old sinner. The verbs all emphasise that money means everything to Scrooge by associating with hands and thereby showing his desperation ; he is a money grabber. The rhythmic use of these verbs which are repeated could also imply that the list does not stop and that Scrooge is even crueler than depicted. This already makes the reader think negatively about the character from the beginning of the story, because it gives him the idea that he does not value important things in life, like family and friends, but that money takes precedence for him. Furthermore,Dickens uses cold words when describing his character to emphasise that he is not a kind person ; a frosty rime was on his head and his eyebrows and he carried his own temperature about with him. It tells us that he is a cold-hearted person, and that there is nothing warm or friendly about him. It also allows us to picture his features- they are cold and sharp, making him appear unapproachable. He does not care about what state other people are in; he only cares about himself and money. Dickens also makes use of pathetic fallacy to describe Scrooges character. In the first stave he again uses weather to give the reader insight into his character; The heaviest rain, and snow, and hail, and sleet, could boast of the advantage over him in only one respect. We will write a custom essay sample on The main themes of the story Christmas Carol specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The main themes of the story Christmas Carol specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The main themes of the story Christmas Carol specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The harshness of the weather reflects Scrooges character; its as though wherever Scrooge goes, the atmosphere becomes cold and harsh. Scrooges character can be explained through his past as when he was young he had a tough life because he grew up without any love from his father. These descriptions of Scrooge reflect his unforgiving, unwelcoming and heartless personality. Lastly, Dickens used similes to demonstrate to the reader how unsociable and cold-hearted Scrooge is. They encourage interpretation as they let the reader imagine Scrooge in his own way. The first simile he uses is: as solitary as an oyster, which shows how unsociable he is. An oyster lives in a shell in its own little world; Scrooge is the same- he likes to be isolated away from the rest of the world and he avoids contact with other people as much as he can. It could also imply that he is a good person inside, but has a hard shell around himself and does want to get close to anyone. His enjoyment of isolation can be explained through his past as he was abandoned by his father when he was young, so he got used to being on his own. This brings in the theme of change, as the reader sees that Scrooge is like this because that is how he grew up and he didnt know any different, not necessarily because that is how he wants to be. It shows the reader that if Scrooge learned how much better it is to socialise with other people he would want to change and spend more time with his nephew. Moreover, the simile hard and sharp as flint tells the reader how heartless and uncaring Scrooge is. Flint is a piece of rock that is very sharp and hard and nothing can get to it. .The characteristic hardness of flint links to Scrooges character, showing how Scrooge is just as unchanging: nothing will make him feel sympathetic towards poor people, and nothing will make him a nicer, more caring person. It emphasises that he is very callous and only cares about how he is doing and how much money he has, but he does not care the slightest about other people. You can tell a lot about a character by observing the way they behave and by other peoples attitudes towards them. Firstly, we get to know that Scrooge does not like to socialise and be pleasant to people. We get to know this as we see that he is miserable towards his only relative- his nephew. When he invites him to Christmas dinner, Scrooge repeats Good afternoon to show that he is not interested in socialising and he does not wish to discuss it. He is infatuated with money, so on Christmas he wants to be in his office working. He also thinks that love is ridiculous, and he criticises his nephew for marrying for love: Because you fell in love growled Scrooge, as if that were the only thing in the world more ridiculous than a merry Christmas. Scrooge thinks love is ridiculous because when he was younger, his fianci e Belle left him because he became obsessed with money and started to love it more than her. He now does not have any time for love because it gets in the way of making money.

Sample Essay About Immigration in the US

Sample Essay About Immigration in the USAn essay on immigration in the United States can be very challenging for students to write, due to the subject matter. But it can be an interesting topic for many other subjects to explore.There are various essays you can consider when writing your essay on immigration. Each one has their own benefits and drawbacks that you will have to consider.The sample essay that you need to use depends on your goals and interests. If you are looking for a resource to help you think about your essay and write it, then this sample will do the trick. But if you are looking for a topic that is unique, then it is better to start with something more comprehensive.The essay on immigration in the United States is not easy and students often find themselves not being able to write something decent because of its difficulty. Luckily, there are some tips that you can look at to help you get through the difficulty of writing an essay on immigration.A sample essay abou t immigration in the United States is not a long essay. It is basically a small research paper. That is why you need to write your essay quickly to make it appear concise and good.A sample essay about immigration in the United States is not good to use to read over or to copy and paste. The essay should be used as a reference and for studying what other student essays are like. If you want to include in your essay on immigration in the United States, then you have to use it for that purpose.Your essay on immigration in the United States should be concise and impressive. Make sure you cover every part of the topic. Also make sure that your essay is engaging and appealing to read.

The portrayal of children and family relationships in A Christmas Carol by Dickens Essay Example

The portrayal of children and family relationships in A Christmas Carol by Dickens Essay Example The portrayal of children and family relationships in A Christmas Carol by Dickens Paper The portrayal of children and family relationships in A Christmas Carol by Dickens Paper Essay Topic: A Christmas Carol A Christmas carol was written by Charles Dickens in 1843 it is a novel about a man called Scrooge journeying through Christmass past, present and future, he is ultimately transformed from an arrogant, obstinate and insensitive old man to a generous, warm hearted and caring human being. Dickens uses a wide range of techniques in A Christmas carol to portray his thoughts and feelings; he uses repetition, effective language, powerful verbs, unique imagery and a variety of sentence lengths and punctuation. The first family scene that I felt was important was a family scene at the Cratchits; Dickens describes children in a way that was not always deemed correct in Victorian times. Every child was conducting itself like forty, this tells me that Dickens doesnt want children to experience what he had to in his childhood, Dickens was sent to work in a factory when he was young to support his family, as shown in this quote he wants them enjoy themselves to the full In the first Cratchit scene the younger Cratchits are dancing, the young cratchets danced around the table, dickens condones the childrens actions and is happy they are having fun. Dickens uses imagery to involve us in the Christmas meal and make us see what they are eating, Dickens also shows how close families are no matter how troubled, using a Christmas pudding; nobody said or thought it was at all small pudding for a large pudding. The size doesnt cross the familys mind and as long as they are all together they are happy. In the scene, Dickens uses the phrase, Universal admiration, to describe how the family feel about the goose. It shows that even though they havent got a real turkey they dont take anything for granted. The phrase implies that the whole universe admires it but in reality its just an average goose. Following on, in the next family scene you see the closeness of the Cratchits on Christmas day. Dickens also uses the idea of their dinner to portray closeness within the family: at last all the dishes were set on, and grace was said. This is in contrast to the Upper Classes of the day when the adults would entertain guests and the children would eat separately. It shows the closeness a poor family can share without much money. In the scene with the goose Dickens uses the phrase, Universal admiration, to describe how the family feel about the goose. It shows that even though they havent got a real turkey they dont take anything for granted. The phrase implies that the whole universe admires it but in reality its just an average goose. Dickens uses his narrative style with a variety of sentence lengths and verbs to capture the intensity of the scene, he sets the pace of the scene and ensures it gives us the impression that the family are all rushing with excitement and to show his thoughts about how Christmas should be celebrated: two smaller Cratchits came tearing in, screaming. This quote shows the excitement of the children with the words: tearing and screaming. These are not words normally associated with happy children but using an eleven-line sentence, his narrative style and these verbs, Dickens ensures that the scene is fast, boisterous, detailed and joyous. Furthermore he also uses his original imagery very well in this Cratchit scene: potatoes bubbling up, knocking loudly to be let out. This image keeps in well with the franticness of the scene, when the family are getting the dinner ready, as the potatoes need to knock loudly to be heard over all of the noise and amount that is happening. When the second of the three spirits appears two new characters are introduced, a girl called want and a boy called ignorance. Dickens describes want and ignorance as twisted and unreal: No change, no degradation, no perversion of humanity. The repetition of no implies that there is no hope or future for these children, Dickens uses the word perversion to imply that the children are unnatural and twisted and if they were any other children he would use a much kinder and warmer word because he is such a lover of children. Dickens uses a variety of adjectives to create imagery to describe ignorance and want: yellow, meagre, ragged, scowling, wolf like. He attempts to give the reader an animal like image; the word wolf like gives the image thin and repulsive to make us the readers think of them as anything but children. Ragged and scowling support the wolf like image because those words are normally what we associate wolves with. The word scowling interested me because I feel that normal children cry but wolves scowl and I can imagine the children doing that when they arent happy or dont condone something. The mood and atmosphere changes greatly in the second scene involving the Cratchits this is mainly due to tiny Tims death, Dickens writes in a style that shows he is shocked of how the atmosphere differs in both scenes, he uses repetition to show the mellow atmosphere quiet, very quiet. Dickens gives us the impression that he is unsure whether these are really the Cratchits, the repetition worked well because it is almost like a question, are they really that quiet? It seems like he doesnt want it to be the Cratchit children because they were so happy at one point, so he is waiting for the answer yes it isnt really the Cratchit children, it is almost as if he is feeling the Cratchits pain. Dickens uses the simile still as statues to give us an image of the Cratchits not moving at all, not running and dancing around the table! The Cratchits are all upset because of the death of Tiny Tim and small things persist in making them even lower: the colour hurt my eyes, the colour reminds them of vibrant and colourful Tiny Tim. Tiny Tim played an important role in the Cratchit family and once he has gone Dickens style of writing changes from an upbeat and happy style to a sad, emotional and mellow style. To conclude I feel that Dickens does portray his thought and feelings in A Christmas Carol and you can tell what he is feeling and you can tell what kind of a man he is and what he thinks about children, he doesnt go along with traditional Victorian views enjoys seeing children play and be happy and when they are not he lets you know that isnt happy about it.

Heat Capacity Assignment Example | Topics and Well Written Essays - 1000 words

Heat Capacity - Assignment Example For instance, it would take 2 minutes to heat an electric kettle holding about 1.6 kg of water from 200C to 600C while it will take 100 minutes to heat a hot water tank holding about 160 kg of water by the same temperature with a 5 kW immersion heater. This explains why it takes longer waiting for hot water tanks to heat up water for bathing than would be the time waited for kettles to boil. The water contained in hot water tanks have higher heat capacities that the water in kettles. Hence, it would require more energy to raise the temperature of the water in the hot water tank than it would be required to raise the temperature in the kettle. Taking the same mass of different materials, it would take different times to raise their temperatures by equal magnitude using the same electric heater. Thus, Avison (2009) documents various heat capacities for 1 kg of different materials as shown in Figure 1. Measuring the heat capacity of a substance with reference to its specific mass gives its specific heat capacity. Hewitt et al. (2012) define specific heat capacity, c, as the heat energy required to raise the temperature of a kilogram of a substance by 1 Kelvin. Hence: Note that experimental values tend to be higher than the exact specific heat capacities of various substances because of the heat losses during heating (Avison, 2009). Due to such difficulties in determining the specific heat capacities of substances, they have been documented for referencing. Table 1 shows some specific heat capacities for various substances. The knowledge of heat capacity, and specific heat capacity by extension, informs on the heating characteristics of substances. As such, it plays a critical role in determining the substances to use when making instruments where the heating characteristics of such substances are of basic importance. Therefore, substances that have a small specific heat capacity heat up quickly and additionally

Womens Crisis Services of Waterloo Region Organization Essay

Womens Crisis Services of Waterloo Region Organization - Essay Example This paper illustrates that Haven and Anselma were functioning independently up until 2001 when they merged to form the present Women’s Crisis Services of Waterloo Region (WCSWR). This also resulted in the integration of the board of directors and the creation of the post of the executive director who has the responsibility of managing the two facilities. The adoption of a dragonfly as its logo reflects the organizations’ literal shift from violence against women and children. The tagline â€Å"Moving beyond violence† is an enhancement of the message that achievement of equality is determined by human courage and initiative to propagate human values and leave violence against women in the past. Among its services is the residential program that serves women above the age of 16 either with or without children. These women include those who are being abused intimately or experiencing problems in a domestic relationship. The organization also has the outreach and ed ucation services that work closely with the process of transitioning women to independence, and also those seeking assistance from their current abusive situations. The education program functions to provide the community and professionals with the required information on healthy relationships. Therefore, they are guided by the fact that there should be synergistic efforts towards achieving a better world without violence against women with a mission of providing shelter, education and public sensitization to all the abused women and children. Therefore, it has grown to become the subsequent vision that any form of aggression against women and children will not be tolerated by society. The organization’s central contributions lie in the empowerment of women against this vice in the advent of calls for equality among males and females. This organization is also playing a fundamental part in refining the community regarding the costs of domestic violence and the benefits of avo iding it. It is also playing a significant role in creating conflict resolutions and ways to avoid the emergence of these conflicts. In another word, it means that the organization is working on the creation, sustainability and dissemination of peace in homes hence alleviating this problem of violence that is directed by men towards women.

Personality Psychology Essay Example for Free

Personality Psychology Essay Everyday, we meet different kinds of people. It can be our friends, family or new acquaintances. Some of them we already know or even share a common trait. However, it is not always guaranteed that we understand them always. They may behave in this way today, but will be completely different tomorrow. Just as genes contribute to the uniqueness of each one of us, personality in every person is also distinct. Personality is defined as the entire mental organization of a human being at any stage of his development. It embraces every phase of human character: intellect, temperament, skill, morality, and every attitude that has been built up in the course of ones life (Warren Carmichael, 1930). With this concept in mind, we can say that personality is the essence of the human being. He reacts to any life circumstances with his own personality. Psychology regards this as an important factor in understanding people. Personality can work itself on what you are now and how will you be in the future. Research efforts have been expended through the years on how personality develops on one person. Studies on the different patterns of behavior, feelings and thoughts that make a person have been experimented. David and Larsen mentioned in their book that the fundamental components of personality are the following: (1) consistency, which means that people behave in a recognizable order; (2) psychological and physiological, aside from the works of the mind, personality is also governed by biological factors; (3) impact behaviors and actions, it does not only influence how a person respond, but also causes him to act in certain ways and; (4) multiple expressions, personality is embodied not only on one behavior. Given these complexities, it has become a basis of school of thoughts to theorize a person’s personality. Nevertheless, most researchers unite on the fact that personality lies on biological and social systems. Early psychology attributes personality as influence of biological factors. These are what to be known as Type Theories. It tells us that it depends on a person how he reacts on the external environment. One can be extroverted or introverted. Another type of personality theories are the Trait Theories. According to the American Psychiatric Association, traits are enduring patterns of perceiving, relating to, and thinking about the environment and oneself that are exhibited in a wide range of social and personal contexts. Traits can be considered also as a big player in defining one’s personality. Overtime, researches on personality has evolved. Earlier, it directs its focus on the person itself, but later on, psychologists acknowledge that the environment the person plays with also dictate his disposition. A person’s personality can change depending on what he sees on other people, not only what he believes in himself. Behavioral and social cognitive theories comprise the contemporary theories on personality. Together with the evolution of personality research, personality tests were also developed. These are very useful nowadays to educational and working environments where people are subjected to diverse kinds of people and experiences. Understanding a person’s personality is an important indicator to teachers and bosses, since this will aid them in handling other people. Personalities of people continue to be a mystery to most of us. However, with how psychology evolves, we can now, if not all, pinpoint the factors that will let us understand how people behave. True enough, it is still a very interesting topic to look on to, given the challenges of the ever changing society. Bibliography Buss, D. M. , Larsen, R. J. (2006). Personality Psychology: Domains of Knowledge About Human Nature. New York City: McGraw-Hill Humanities/Social Sciences/Languages. Robins. (2002). Overview of the proceedings of the 2002 meeting of the association for research in personality. Journal of Research in Personality, 36(6), 539-540. Warren, H. C. , Carmichael, L. (1930). Elements of human psychology. Massachusetts: Houghton Mifflin.

Our Lady Of Guadalupe :: Essays Papers

Our Lady Of Guadalupe The image of the Virgin Mary seen by Juan Diego has changed the world. About forty years after Mary’s appearance to Diego, it is believed to be a turning point in western civilization. At this time there were a lot of copies of the painting of Our Lady of Guadalupe being circulated around Europe and one ended up in the hands of Admiral Giovanni Andrea Doria. The King of Spain gave this special copy to him. There were three hundred Turkish ships blocking the Gulf of Lepanto and the admiral was given command of a squadron to sail to the blockade. The Christian fleet consisting of about three hundred ships was to meet the Turkish navy head on. However, the Turkish outmaneuvered the Christian forces. It is said that when this crucial hour was at hand, Doria went into his cabin to kneel and pray before the Image of Guadalupe. By nightfall the direction of the battle started to shift. One Turkish squadron was defeated and captured causing the others to panic which lead to the de struction of the whole fleet. Fifteen thousand Christians that were enslaved in the Turkish galleys were freed. This battle marked the end of the Ottoman Empire’s expansion into the western Mediterranean.1 First Apparition In 1531, ten years after the capture of Mexico City, a poor Indian named Juan Diego left his house to attend divine service in the beginning of December. On his way he passed the hill of Tepeyacac ("Hill of the Nose", in Nahuatl) and he heard beautiful music from the top of the hill. The music was heavenly; he heard the most beautiful songbirds singing soft and pleasant. He wondered if he was worthy of hearing such beautiful music, and if maybe it was a dream. He thought he might have died and gone to heaven. Over the sounds of birds Juan heard a voice from the hilltop; however, it did not frighten him. In fact he was strangely set at ease by the voice. He climbed the hill in search of the mysterious voice. When he reached the top of the hill he saw a magnificent woman who appeared to glow like nothing he had ever seen before. She radiated like the sun, and the stones that she was standing on were like gems beneath her feet. The foliage surrounding the magnificent woman was full o f translucent colors that glimmered in the radiating light.

Statistical Process Control

Standard Operating Procedure for inline Q. A, using Statistical Process Control charts OBJECTIVE To remove or minimize, cost of poor quality. SCOPE This procedure is applicable for all kind of critical points for which variable charts are being made to know about the process stability. RESPONSIBILITY 1) Q. A. Manager Q. A. Manager is responsible for allotting the critical points in a particular product to in line Q. A. ’s. 2) A. Q. M. A. Q. M. is responsible for carrying out the SPC effectively in their given lines.He is also responsible to assist the in line QA’s in case of any difficulty. 3) In Line Q. A. ’s In line Q. A. ’s are responsible to fill the variable chart correctly and take appropriate actions required after depicting the charts. PROCEDURE ? One Variable chart is to be prepared against each critical point. ? Take 5 samples at random produced in a particular hour and start measuring critical points on each sample. ? Write down the measurement difference as per the size-measurement specification given on variable chart in the period of that hour. After the five pieces are inspected, find out the median and range of these five readings by the following method. o Arrange the data in ascending order and write down the third no. in the median array for that particular hour. o To calculate range note down the difference between the maximum reading and minimum reading of that particular hour. Write it down in the range array. ? Calculate Upper Control Limit and Lower Control Limit by using the following formula: o Calculate X Bar for previous days 8 hours reading by following formulaX1+X2+X3+X4+X5+X6+X7+X8 X = 8 Where X1 †¦.. X8 are the median readings for previous day 8 hour. o Calculate R for previous days 8 hours reading by following formula R1+R2+R3+R4+R5+R6+R7+R8 R= 8 Where R1 †¦.. R8 are the range readings for previous day 8 hour. o UCL and LCL for median chart will be calculated by the given formula: __ UCL = X +0. 691* R LCL = X-0. 691 * R o UCL and LCL for Range chart will be calculated by the given formula: UCL = 2. 14 * R LCL = 0 * R ? Now once limits of median chart as well as range chart are calculated start marking the points of median and range on the median and range graph respectively that to corresponding to that particular hour. ? If any point is found to lie outside the control limits, immediate action should be taken to bring the process in control. ? One point should be kept in mind that process should lie somewhere near central line. It means your process is stable and predictable.

Customer Association and the Success of the Branding Strategy of Starbucks Coffee - Free Essay Example

Sample details Pages: 12 Words: 3652 Downloads: 2 Date added: 2017/06/26 Category Marketing Essay Type Research paper Level High school Did you like this example? ‘The Way I See It: Customer Association and the Success of the Branding Strategy of Starbucks Coffee Introduction Maintaining an effective brand image is a challenging task, where a company needs to maintain the sense of momentum without losing a sense of continuity (Cagan and Vogel, 2001). The power of the Starbucks brand is exceptionally strong and has been imitated by numerous related and unrelated products and companies around the world (Knapp, 1999: 199). The expansion of Starbucks from just a small coffee provider into a global brand was swift and effective (Schultz and Yang, 1997). Behind this global explosion lay the concept of a Starbucks brand, one which bombarded the customer on all five senses from the smell of the coffee, the modern artwork on the walls to the contemporary music soundtrack and polished pinewood tables (Bedbury and Fenichell, 2003: 107). By February 2008, however, the brand had suffered 40% decline in share price and owing to the current recession is being forced into a programme of store closures (Smales, 2008). Several reasons lay behind this, such as the s uccess of rival coffee houses, the saturation of some areas with Starbucks coffeehouses and the decline in consumer spending at a time of economic hardship. However, this decline in sales was not simply due to exogenous factors: it represented the decline in the brands effectiveness. For the first time, the Starbucks brand has been forced onto the back foot. In many previous examples of a strong brand suffering a decline in sales, brands often suffer because the company fails to take stock of the associative aspects of branding – the elements added by the customer to the brand or product based upon their own experiences (Ries, 2004: 196). A company cannot control what the consumer associates with the brand, it can only point them in the right direction. This research will therefore aim to investigate if the Starbucks decline resulted from a failure of strategy that led to negative associations being made with the brand. It is important to see how close the feedback loop is kept in Starbucks, in the extent to which the company tracks and reinforces customer perception of the brand. Put simply, this research will aim therefore to examine the extent to which what Starbucks wants customers to think of them is matched by what customers really think of them. Though sounding simple, it represents a vital part of the branding exercise that can sometimes be overlooked by some, often very popular and successful, companies. Research objectives To examine and analyse the branding methods used by Starbucks that created the hugely successful global company To conduct primary research to establish the associations with the Starbucks brand made by a plethora of consumers, from actual Starbucks customers to a more random sampling to glean a general perception of the associations of Starbucks. To establish whether the brand of Starbucks has been watered down and lost its brand impact, or whether it simply face increased competition from imitators a nd a weak global economy. To analyse the extent to which attempts being made to find a new avenues for development for Starbucks seem like based on an effective appraisal of the strengths and weaknesses of the brand. Background The first Starbucks opened in Seattle in 1971 (Michelli, 2006: 2). Originally only set up to roast and sell beans, the first significant step towards their development into a global brand began when Howard Schultz was appointed director of marketing in 1982. On a trip to Milan, Italy, Schultz encountered European Coffee bar culture and aimed to attempt to associate psychosocial meaning of coffee to the stores (Schultz and Yang, 1997). However, this was initially rejected and Schultz thus founded his own chain called Il Giornale. In 1987 Starbucks was sold to Schultz who, after renaming all his Il Giornale stores Starbucks, began its initial period of expansion (Clark, 2007). By 1992, Starbucks had grown to 165 coffeehouses and their first store outside North America was opened in Japan in 1996. After a acquiring a number of other coffeehouse chains, Starbucks expanded quickly and after being initially floated on the stock market in 1992, expanded by 5,000% by 2006 (Michelli, 2006: 3). Schultz retired as managing director in 2000 but returned in 2008 to attempt to return the chain to its initial philosophy and success, claiming that the brand had become diluted and blaming store ‘cannibalisation where the fast expansion had resulted in too many stores in some areas. On 1st July 2008, the company announced it was to sell 600 outlets and in the same month the company cut approximately a thousand jobs (Smales, 2008). In January 2009, 300 more stores were announced to close. Schults innovation to the branding was to see an opportunity to ‘transform the traditional American coffee experience from the ordinary to the extraordinary (Michelli, 2006: 2). ‘The true size of the Starbucks brand is more subjec tive than quantifiable, (Knapp, 1999: 197). A key component of the Starbucks identity has been the rigid focus on establishing brand loyalty through customer experience (‘one cup at a time) rather than through aggressive marketing and advertisement. Schultz argues that in the 1990s, Starbucks spent more money on training than on advertising (Schultz and Yang, 1999). The construction of the Starbucks brand took account of the fact that brands tend to absorb all associations around it and therefore was constructed from the very basic aspects of staff training to create a friendly atmosphere to the dà ©cor on the walls. It does not franchise its stores in order to maintain full control (Michelli, 2006). It was seen as a company philosophy, not simply a marketing exercise and as such pervaded all departments, each employee, and every aspect of design. For example, Starbucks coffee machines are fixed at a lower level and on the counter allowing the coffee server to maintain eye contact with the customer rather than turning their back on them (Schultz and Yang, 1997). This holistic philosophy was vital for establishing Starbucks as a significant and fundamental coffee retailer. It represented a heightened awareness of brand environmentalism before it had become more mainstream (Bedbury and Fenichelli, 2006: 111). The company even banned smoking from its stores long before smoking bans developed in North America and Europe, simply in order to maintain the aroma of freshly roasted coffee and avoid any inadvertent negative associations of their brand (Michelli, 2006). Starbucks attempts to offer not just an especially well-brewed cup of coffee, but to reinforce their expertise as researchers, purveyors and professionals in providing the perfect cup of coffee for the customer (Bedbury and Fenichell, 2006: 108). Schultzs attempted to not only transfer the taste of freshly roasted coffee, but to transfer the entire welcoming social experience from Med iterranean culture to North America and beyond. The astonishing success of the experiment means such branding was evidently enormously successful. However, the plight Starbucks has found itself in the last two years suggests that such innovative thinking may well have lost its momentum and a question mark now hangs over its potential for future success. It is not certain if the brand needs more or less innovation: whether changes made in the last decade has made the customer lose sight of the original benefits of the brand (as Schultz maintains), or whether, in fact, the original idea only had a limited mileage. It has been maintained that the company expanded too quickly in a period of global economic health and thus finds itself stranded when faced with a global economic downturn. However, it is not simply that it expanded too quickly – if it could maintain the market it developed, it would likely find the level of expansion more sustainable than it appears. For a com pany which became an enormous global brand in a very short space of time through an innovative form of thinking, Starbucks now faces significant challenges to maintain and reinforce its dominance of the coffeehouse industry. Literature Review A fundamental question of this research is essentially: what has gone wrong with the Starbucks brand? Has negative customer association taken place, or has the positive brand image undergone a dilution and lost its original impact? Branding encompasses more than simply semiotics and imagery, and embraces a plethora of media and psychology (Ries, 2004: 7). Put simply, a product is something which a company sells but a brand is something which a customer buys. Although the history of branding seems relatively short, emerging as a conscious objective in the Nineteenth Century, elements of association can be seen in the Port of Portugal or tea from China from at least the Seventeenth Century. However, branding exercises became an obsessi ve form of marketing in the mid to late Nineteenth Century, resulting in some of the most longstanding brand-names such as Cadbury, Schwepps, Bovril and Oxo. Branding became very significant after 1869 when Heinz offered successful pickles that were then trusted and enjoyed by consumers, eventually becoming the brand itself. One a brand loyalty has been secured, consumers seem to be reticent to avoid developing and switching loyalties; a factor pointed out in the Heinz slogan ‘Beanz Meanz Heinz (Rooney, 1995). Where many identical products existed, attempts were made to increase the value to the consumer. A number of techniques were developed for this method, and many brands were reinforced through sponsorship of expeditions such as Robert Scotts Antarctic expeditions, were the photographs showing intrepid explorers munching on Cadburys proved to be an important new avenue for reinforcing a brand (Cubitt and Warren, 2000: 118). A strong brand can anticipate longevity in the marketplace: in 1923 the brand leaders in motorcycles and soft drinks were Harley Davidson and Coca Cola and so it is today (Kathman, 2002: 27). Branding is traditionally seen as receiving its first definition in a memorandum issued by the firm Proctor and Gamble in Cincinnati in 1931 (Kathman, 2002: 25). This articulated the basic principles of brand management as research, development and communication. Branding received a boost by the development of large-scale supermarkets where similar products would be displayed next to each other meaning the package no longer similar encased the product, it had now to sell it. Manufacturers gradually began to develop the principles of creating the image of a brand from visual means. Contemporaneously, Louis Cheskin developed the ‘Principle of Sensation Transference which demonstrated that consumers tend to assign expectations and associations of products based on the design, shape, colours of the packages of a product (R ies, 2004). This increased the role of the designer in product development to one selling a product in addition to simply a practical solution. This was exacerbated by the increase of self-select environments in the retail environment. At the core of a branding exercise lies the product itself. This can be surrounded by a primary mantel of branding, the packaging, name, and ways in which the product is presented. The outer mantel is the warranty, the delivery credit, after-sales service and other factors that can augment the product beyond its initial use (Ries, 2004). Almost anything can be branded and it is seen as comprising four main factors: the attributes, benefits, values and the personality. Different brands can focus on different aspects, such as a banking service focusing on the values provided by the product. The characteristic of a strong brand is that it offers significant financial and perceptual benefits, is consistent and focuses on quality and uses a full mar keting mix to consolidate performance and position. As Schmitt (2000: 165) notes, ‘products are no longer bundles of functional characteristics, but a means to provide and enhance a users experience†¦ consumers want to be stimulated, entertained, educated and challenged. The theoretical perspective of branding has undergone resurgence in recent years. Rather than being understood simply as a ‘name, term, sign, symbol, or a design or simply a ‘major issue in product strategy, (Kotler, 2000: 396, 404), brands have become holistic and sophisticated entities (Keller, 2003). For Kapferer (1997), the brand is simply seen as a sign that uncovers the qualities of the product. Whereas branding traditionally was under the control of the marketing department, the strategy now appears to be much more than this, to the extent of being seen as representing not only the product but the company philosophy (Aaker and Joachmisthaler, 2000). Recent contributions to the literature have included Aaker and Joachmisthaler (2000) who posit the theory of brand leadership model as one which embraces notions of strategy rather than the traditional model of tactics (Urde, 2003). They see the building of branding as encompassing the four challenges: organizational, brand architecture, brand identity and position and brand building. An alternative model is provided by Davis (2000) which sees the brand as an asset. He defines this as a fiscal approach, which attempts to build the ‘meaning of the brand, communicating it internally and externally (Davis, 2000: 12). This conception of a brand is one which fits the Starbucks model well, from its staff training to its corporate philosophy, the company sees its brand as having a tangible meaning rather than simply a means to sell a product (Michelli, 2006). This ‘corporate branding has received attention also by Aaker (2004) and Schultz and Hatch (2003). The theoretical and analytical debate of branding in the literature has tended to lag behind the practical success of branding strategies, and so it appears Starbucks company philosophy was developed ahead of its theoretical articulation. Starbucks is often used in marketing and business textbooks as a clear example of a successful brand (Knapp, 1999: 199). Given that a brands success results in imitation and further theoretical and strategic articulation, it would seem paramount that if the Starbucks example of what can be dubbed a successful ‘holistic brand is to be retained, then it would be a significant and important contribution to the debate to establish ‘what has gone wrong with what was a runaway success story of effective branding in the 1990s. If the success of this branding strategy is to be imitated then the potential for its longevity should be established. Put simply, are people just bored of Starbucks now the novelty has worn off and there are a plethora of imitators, or can this be seen simply as a ‘blip for a brand which holds the potential to be around for as long as Heinz? Rationale for study This study in partial fulfilment of the degree will contribute to the branding debate by investigating and analysing a vital aspect of the Starbucks brand. Brand strategy can only manipulate customers associations and emotions with regard to a product so far, and a feedback loop is essential to ensure that the intended associations are made by the customers (Aaker and Joachmisthaler, 2000). Furthermore, it will contribute to an understanding of the coffeehouse industry and the extent to which the Starbucks phenomenon shows signs of longevity as with other brands. Resources Required No extraordinary resources will be required for this study beyond a PC, photocopier and time. The fiscal resources required will be kept minimal. Methodology A questionnaire research strategy will be devised in order to ensure a stratified sample. Extremely short quest ionnaires will be used to establish the associations of Starbucks with a number of individuals. This will be semi-structured questionnaires where it is anticipated that the responses can be graded and coded according to positive or negative associations. A number of research locations will be considered in order to establish the most effective spread of respondents. For example, Starbucks customers will be used in order to provide an index of responses (it can be presumed associations will be largely positive) and then respondents sought from locations where their relationship with Starbucks cannot be seen as being unduly effected by any environmental or temporal variables. Research Design Using a short questionnaire such as this means the research will sit between a quantitative form of collecting data and a qualitative in that the results will be analysed using quantitative techniques but little guidance is provided to frame the questions. This means time will need be spent coding the responses and entering them into a spreadsheet program such as Excel. An important dimension of the research strategy includes establishing the sampling procedure. At least part of this research will come from asking individuals in the street, and the location of the researcher and the time at which the research is carried out are all likely to have an effect on the results. The importance of this factor is not just in asking ‘the average man on the street but establishing as wide a sweep as possible to examine the associations not just with product users (coffee drinkers) but to examine the effectiveness of the Starbucks brand in maintaining an association with all individuals. A negative response is therefore as important in this case as a positive response and the questionnaire must be carefully structured to ensure that even non-coffee drinkers can consider what they associate with Starbucks. By conducting this research using a variety of media and a variety of locations, it is hoped the potential exists to compare and contrast the different samples, but also to build up as wide a picture of the public perception of the Starbucks brand in the UK as a whole. This can then be compared to the Starbucks brand as represented in Schultz and Yang (1999) and its corporate literature such as ‘The Green Apron Book, their website and publicity material, and analyses made in the secondary literature. It is important to recognise that this, in itself, does not signify the success or the failure of a brand, but it may offer some clues into the downturn experienced by the Starbucks brand. Ethical Issues It is vital, of course, to receive the consent of the individuals who will respond to the questionnaire. Although each respondent may be given a code, no identifying data will be taken. Unlike brand strategists, the researcher is at great pains not to affect the way in which the customer might view Starbucks and so it is vit al to ensure that the respondents are aware that the researcher does not in any way represent the company. It would, however, be courteous to liaise with a Starbucks coffeehouse, particularly if attempts will be made to secure a sample of bona fide Starbucks customers, and attempts will be made to ensure that attention is paid to copyright and intellectual property. Contact will be made with Starbucks, informing them of the intentions of this research and requesting any further information that may come in useful but for reasons of independence it would be prudent to maintain a respectable distance from the company itself. Most data regarding the company will be taken from publicly-available sources and published works and confidentiality issues will not pose a problem in this case. Anticipated Problems and Solutions The construction of the questionnaire is likely to represent on of the most time-consuming aspects of this study and attempts will be made to ensure that â €˜test drafts are used and enough time is maintained to make effective evaluations and revisions to the content. Furthermore, establishing a suitable sampling technique is liable to be a difficult task and the number of respondents is likely to vary depending on time of day, day of week and other factors that might make establishing a firm unbiased empirical foundation difficult. Great pains must be taken to ensure that as many respondents are sought as possible, and the temptation to tend to approach those who might appear to the researcher to proffer the greatest likelihood of answering questions is avoided. However, this is a key factor in Social Science research and one that is always difficult to sidestep – even if a more anonymous data collection method was used, the respondents would tend to be self-selecting (Crouch and Housden, 2003: 138). Selecting suitable locations to conduct the research is important and the relationship of the researchers location to an y Starbucks (or other) coffeehouses must be carefully and fully considered as factors that might well have an effect on results. However, it is this researchers opinion that the greater the number of respondents and the greater the number of locations and methods of data collection, the greater the likelihood that any random bias will tend to balance itself out as long as no systematic selection factors are at work. Bibliography Aaker, D. A. and Joachimsthaler, E., 2000. Brand Leadership, London: Free Press. Bedbury, S. and Fenichell, S., 2003. A new brand world: 8 principles for achieving brand leadership in the 21st century. London: Penguin. Behar, H. with Goldstein J., 2007. Its Not About The Coffee: Leadership Principles from a Life at Starbucks. London: Portfolio Budd, M. amd Kirsch M. H., 2005. Rethinking Disney: private control, public dimensions. Middletown: Wesleyan University Press. Cagan, J. M. and Vogel, C. M., 2001. Creating breakthrough products: i nnovation from product planning to program approval. London: FT Press. Clark, T. 2007. Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture. New York: Little Brown. Crouch, S., and Housden M., 2003. Marketing research for managers (3rd edn.) New York: Butterworth-Heinemann. Davis, S. M., 2000. Brand Asset Management: Driving Profitable Growth through Your Brands, San Francisco: Josey Bass. Kapferer, J., 1997. Strategic Brand Management. London: Coogan. Kathman, J., 2002. ‘Brand Identity Development in the New Economy.Design Issues, 18.1,24-35. Knapp, D. E. 1999. The Brandmindset. New York: McGraw-Hill Professional. Kotler, P., 2000. Marketing Management. Chicago: Northwestern University Press. Michelli, J. A., 2006. The Starbucks experience: 5 principles for turning ordinary into extraordinary, New York: McGraw Hill Professional. Ries, L., 2004. The origin of brands: discover the natural laws of product innovation and business survival. L ondon: HarperBusiness. Rooney, J. A. 1995. ‘Branding: A Trend for Today and Tomorrow, Journal of Product Brand Management, 4:4, 48-55. Schmitt, B. H., 2000. Experimental Marketing. London: Free Press. Schultz, H. and Yang, D. J., 1997. Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time, New York: Hyperion. Schultz M. and Hatch, M J., 2003. ‘The Cycles of Corporate Branding: The Case of the LEGO Company, California Management Review, 46:1, 6-26. Smales, W., 2008. ‘Why Starbucks Sales Have Gone Cold, https://news.bbc.co.uk/1/hi/business/ 7219458.stm Urde, M., 2003. ‘Core Value-Based Corporate Brand Building, European Journal of Marketing, 37:8, 1017-1040. Warren, A., and Cubitt, G., 2000. Heroic reputations and exemplary lives. Manchester: Manchester University Press. Find out more from UK Essays here: https://www.ukessays.com/services/example-essays/marketing/success-of-the-branding-strategy-of-starbucks.php#ixzz3 EEbwDhyb Don’t waste time! Our writers will create an original "Customer Association and the Success of the Branding Strategy of Starbucks Coffee" essay for you Create order